The digital age has provided customers with more information than ever before, this has dramatically affected the relationship between consumers and producers. The restaurant world is a prime example of how advertising and menu accessibility is expected by patrons. Restaurant-goers want online access to restaurant menus before they attend the establishment. It is frustrating and embarrassing to sit down at a restaurant only to see the prices and realize it’s more than you were expecting. Publicizing your menu is a great way to entice customers. Make their mouth's water with competitive pricing and tasty pictures of popular menu items. In today’s blog Public Kitchen Supply will discuss three different ways to broadcast your menu. |
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| Social media provides companies with free, personalized advertisements. Creating a Facebook page for your restaurant is a great way to promote your menu. Facebook is used by 1.23 billion people worldwide, and in turn, you are given free access to all of these potential customers. A person only needs to search your companies name on Facebook and they’ll be able to find you. Once a customer has located your Facebook page, you can entertain one-on-one conversations with them. Customers help you advertise by “liking” your Page, sharing your posts and reading your columns. You can ask Facebook for a web address to make your page even easier to access. Bringing us to our second form of publicity, websites. | |
| Websites are similar to a Facebook Page but they allow you more control and room for content. Visitors can go directly to your website rather than accessing it from another company. Websites appeal to an older generation who are not familiar with Facebook’s formatting or navigation. You also have more creative freedom over your own website. Facebook pre-programs your Facebook Page, meaning you cannot choose the formatting of your own web content, you can't brand it as your own, nor can you make it feel like your own restaurant. Another benefit of having your own company website is online ordering. Online orders tend to be larger, they keep employees off the phone, and is a way for instant payment. Websites bring in direct revenue, your Facebook Page cannot. | |
| The web is a fantastic way to provide your customers with information about your business but traditional advertising can be effective too. Post your menu outside your door on a chalk board, this is quick and easy. Simple, direct forms of communication is charming and catches peoples eye. One advantage a sign has over websites and Facebook Pages is that you can seek customers rather than them seeking you. When using the internet, people have to search for your company’s name directly, a sign can be placed outside your business and attract new customers. We strongly recommend using this method to small, local businesses that see a lot of foot traffic. | |
| Public Kitchen Supply recommends using multiple forms of media to spread the word about your company. Posting menus online and outside your restaurant is an inexpensive way to promote your business. At Public Kitchen Supply, it is our goal to not only provide high quality kitchen utensils but help your business grow and succeed. For more information visit our website at PublicKitchenSupply.com |
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