How to Boost Customer Loyalty in a Restaurant

When a customer is loyal to your restaurant they will purchase your food and service, time and time again. Businesses are dependent on loyal customers because they bring in new customers, provide free advertising, take business away from the competition and are more accepting when mistakes are made. In this blog Public Kitchen Supply will discuss several ways to earn and retain restaurant regulars.
One of the best ways to earn customer loyalty is through incentives. Your customers have many different options when it comes to where they eat. Motivate them to continually choose your restaurant. Many restaurants print coupons on the back of receipts to bring in returning customers while other set up reward systems. Reward systems can be an excellent customer loyalty tactic because they encourage frequent visits. Reward systems typically require customers to spend a set amount of money or come in a number of visits before they are rewarded. The incentive can be anything from half of an entrée to a free dessert. These marketing gimmicks will quickly bring back returning customers.
Many restaurants have periods of time when they have very little traffic. Public Kitchen Supply suggests setting up promotions during slow times, like happy hours or early bird specials. We found that restaurants are the least busy between 3:00 pm to 5:00 pm, or between lunch and dinner, and this is a great time to offer half price appetizers or discounted drinks. When customers are aware of excellent deals they will make time in their schedules for your business. Placing card stands with advertisements on your tables is a great way to call attention to specials. Use Update International’s 12” Menu Stand for an inexpensive advertisement. Card stands are great because they can be reused and match most businesses well.
Before implementing these marketing techniques Public Kitchen Supply encourages you to weigh the cost and benefit of each method. An early bird special may work very well for a diner but fail for a bar and grill. At the end of the day, customer loyalty is about pleasing your customers and making them want to return. The best way to bring in returning customers is through fantastic service and scrumptious food.
At Public Kitchen Supply we understand the importance of customer loyalty. It’s our goal to help our customers provide the best culinary experience possible to their patrons. Quality service, delicious food, and a bit of creativity will fill your restaurant with booming and bustling business. For more promotional tips and tools visit our website at PublicKitchenSupply.com